Demand Increases for Experiential Solutions Within Virtual Events

CHICAGO, IL, October 01, 2020 /Neptune100/ — #BetterTogether Boxes (#BTB) has partnered with two leading Associations for their upcoming virtual conferences. The College of American Pathologists (CAP) and Event Marketer Magazine have confirmed they will be integrating #BTB as part of their attendee experiences.

CAP20, scheduled for October 10 – 14, will offer a full roster of educational sessions, including a presentation from their Keynote Speaker, Dr. Anthony Fauci. As part of the meeting welcome package, at least 1000 registered attendees will receive a #BetterTogether Box, featuring surprise messaging and sponsored collateral. 300 Virtual Happy Hour Boxes will also be sent to attendees who signed up for CAP’s virtual networking event. In place of a “swag bag,” attendees traditionally receive upon check-in, #BTBs will be shipped directly to each attendee for them to enjoy while experiencing the conference safely from their home or office.

Event Marketer’s Experiential Marketing Summit (EMS) will welcome Meeting Planners, Tradeshow Organizers, Experiential Designers, and several other event industry leaders to their virtual conference from October 19 – 23. As an in-kind sponsorship, a variety of #BetterTogether Boxes will be sent to 100 sponsors and attendees to enjoy during the meeting.

As large-scale annual events continue to shift to virtual platforms, the demand for tactile attendee experiences is greater than ever, as evident by the increasing number of #BTB orders over the last few months. Since COVID-19, #BTB has collaborated with more than 30 clients to create tailored dropbox programs for a variety of virtual events; including Client Engagement, Corporate Meetings, Employee Appreciation, Team Experiences, Tradeshow Sponsorships, and Employee-Ownership Month.

“We’re very excited to be adding CAP20 and EMS2020 to our growing list of client partners,” exclaimed Crêpes á Latte Owner and #BetterTogether Boxes Creator, Hailey Rosenstein. “The momentum we’ve seen since we first launched #BTB in March has been astounding! With the number of virtual meetings increasing exponentially, Brand Managers are struggling to find creative ways to make the experience more memorable and engaging for attendees. We offer them various options and even collaborate on custom graphic design, branding, and messaging. It’s a win-win for everyone involved.”

Since 2001, Crêpes á Latte has supported leading Fortune 1000 companies, creating unforgettable connections between brands and customers. As an events industry leader, they provide clients with turnkey hospitality solutions, from planning to execution, and have served millions of guests over the years. Crêpes á Latte is 100% employee-owned, and from 2018 – 2020, Inc Magazine has recognized them as one of “America’s 5000 Fastest-Growing Companies.”