The Davey award brings recognition to Gladiator Law Marketing’s innovation and custom-crafted approach to web design that sets it apart from competitors.
LEXINGTON, KY, November 24, 2020 /Neptune100/ — Gladiator Law Marketing, an SEO and web design company, is proud to announce that it has received the 2020 Davey Gold Award for Outstanding Achievement in Web Development. The Davey Awards are given to recognize excellence in the best small shops worldwide for areas including web design, advertising, mobile, and video. The Gold Award is its highest honor.
The Davey Gold Award was given based on the design of a website for Hanna Law, hannalawfirm.com by Gladiator Law Marketing. “The designers of Hanna Law Firm’s website, Lisa Vaughn and Ashley Merry, created the award-winning design,” said Adam Draper, Owner and CEO of Gladiator. “Coming up with the right design required close collaboration between our designers and the team at Hanna Law to reflect the firm’s skills, values, and outreach efforts.”
The idea behind the web design was to reflect the unique focus and brand of Hanna Law in order to reach and appeal to potential clients. To achieve this goal, the website stresses how Hanna Law’s personal injury lawyers in West Texas are committed to using their experience and knowledge of the law to win justice for people injured by someone else’s negligence.
In designing the website, Gladiator focused on communicating that Hanna Law is clearly able, ready, and willing to fight for their clients. Hanna Law recognizes that many people feel scared and uncertain after being injured in an accident and are especially apprehensive about the prospect of having to go to trial, and these fears had to be addressed.
“As a result, the website design conveys an important message to potential clients, letting them know that Hanna Law is an experienced, skilled firm they can count on to be there for them through the entire legal process,” Draper said. “We wanted to create a comfort zone for potential clients and make sure they know that their attorney will always treat them with understanding and respect.”
Gladiator believes that the custom design of clients’ websites results in attracting clients and bringing in more business than a template-based law firm website would. While this requires investing significantly more time in partnership with clients to ensure a customized design, Draper says the extra effort pays off. He notes that while other agencies are more concerned about cutting corners – reducing their investment and maximizing customer investment – that approach costs the client more and results in a lower quality product.
The constant evolution of the web presents many challenges for marketers, and, according to Draper, with those challenges come opportunities and the impetus to continually reimagine the possibilities.
“Changes in the Google search algorithm and mobile design are some recent trends that have shaped our design approach,” he said. “And, we’re already thinking about how 5G networks will transform available design technologies.”
About Gladiator Law Marketing
Gladiator Law Marketing boasts more than 50 years of combined experienced from its team of professional marketers and focuses on web design for small and medium-sized law firms that might otherwise find themselves priced out of the market. It works with law firms across the U.S. to create custom-crafted, results-oriented websites. To contact Gladiator Law Marketing, call 1.888.683.3212. You can also visit the agency’s website to learn more about Gladiator Law Marketing’s web design for law firms.