This six-piece collaborative collection, by Nurse Practitioner and uber-influencer Katie Duke and leading medical apparel brand Cherokee Uniforms, is available at scrubs retailers and online at infinityscrubs.com/thekatieduke.
CHATSWORTH, CA, August 02, 2019 /Neptune100/ — It’s not just the first-ever collaboration between a healthcare provider and a major medical apparel company. It’s one of the first scrubs collections to carry a message – literally.
Designed in partnership with Acute Care Nurse Practitioner Katie Duke, the new Katie Duke x Cherokee collection features the slogan “Empowered Women Empower Women.” It’s a philosophy and rallying cry that has made Duke one of the most influential female healthcare professionals on social media.
“I’ve had many negative encounters with women in the workplace,” says the former trauma center nurse. “Nurses don’t always have a good support system in their physical lives, but they can find a great community online.”
On Instagram, Facebook, and other channels, where she has hundreds of thousands of followers, Duke has created space “for people who need positive messages and an empowering spirit.” She’s openly discussed her struggles — with jobs, relationships, weight – and helped others draw strength from their setbacks.
Her collaboration with Cherokee Uniforms is a testament to her perseverance. “When I pitched the line four years ago, they said no. I was devastated. But I kept working at it, thinking ‘if it’s meant to happen, it will.'”
Her determination paid off, and as of August 1, 2019, the Katie Duke x Cherokee Collection can be found online and in scrubs stores nationwide. The six-piece capsule collection includes a bomber jacket, two scrubs tops, two pants styles, and an underscrub tee with Katie’s logo and motto, “Empowered Women Empower Women,” screen-printed on the front.
The scrubs are available in sizes XXS to 3XL and are designed to fit and flatter a wide range of body types. “I wanted women of all shapes and sizes to be able to see themselves wearing them,” says Duke.
While she admits a slogan on a tee shirt isn’t going to change the world, Katie Duke believes every little bit of female empowerment helps. “We need to remind people every day to empower each other. To be a little more kind, and pay that good energy forward.”
About Cherokee Medical Uniforms
Since 1972, Cherokee has been known for comfort and fashion, and its ready-to-wear heritage informs the design and manufacturing of its medical apparel. Designed to meet the specific needs of healthcare professionals, Cherokee brings style, personality, and industry-leading performance to the people who dedicate their lives to patient care. Cherokee Medical Uniforms is a division of Strategic Partners, Inc. (SPI).
About Strategic Partners, Inc.
Established in 1995, Strategic Partners (SPI) is the world’s leading designer and manufacturer of high-quality, fashion-inspired medical uniforms, footwear, and accessories. Its brands include Certainty Protective Technologies, Cherokee Medical Uniforms, Dickies Medical, Disney scrubs, ELLE Medical Apparel, HeartSoul, and Infinity Scrubs. SPI also sponsors the DAISY Award for Nursing Excellence, and is involved in numerous outreach and philanthropic activities to benefit healthcare professionals and the communities they serve. SPI’s corporate headquarters and design studio are in Chatsworth, California.