Buyside’s Formula for Real Estate Success is Weathering the COVID-19 Storm with 28 Percent Seller Lead Conversions

WAYNE, PA, November 12, 2020 /Neptune100/ — Buyside™, the real estate industry’s leading provider of homebuyer insights has been selected by Leading Real Estate Companies of the World as a member benefit. Buyside has seen significant adoption among U.S. based Leading RE firms and created great results. Now Leading RE will be expanding the network of Buyside to include all domestic member firms and deliver cost savings to existing Buyside clients.

The focus on generating buyer leads on broker websites is only half of the real estate success story. Innovative firms are focused on generating listing leads using Buyside. The Buyside platform has added $54 billion in listing opportunities already this year from Leading RE firms like Howard Hanna, The Keyes Company, First Team Real Estate, Long & Foster, ReeceNichols, and others.

“In an industry built on relationships, coronavirus is impacting the ability for brokerages to find sellers through traditional means like door knocking. But where in-person meetings end, data-driven success begins, says Buyside CEO, Charles J. Williams IV. In the wake of their recent promotion of National Home Valuations week, Buyside-enabled agents have generated more than $6 billion in new listings. The average seller lead conversion rate is 28%, much higher than the industry lead conversion rate of 1% (Source: Quora). “We have developed a powerful new way to generate and capture seller leads. What sets us apart is the use of home valuations, matched buyers to listings, and the targeted marketing of listings, – all novel lead generation products for broker websites,” continued Williams. Buyside continues to experience dramatic growth as a company, greater consumer engagement through its brokerage partners, and massive increase of listing volume through the first three quarters of 2020.

Buyside collects buyer data and makes it usable by agents in listing appointments. With Buyside, agents can show a prospective seller the number of buyers already working with agents that have a search profile matching the seller’s home. Where other agents talk about marketing approaches to find buyers for listings, Buyside agents talk about pre-qualified buyers that they already have for the home. In real estate, big data is the new economy and the new currency. Buyside is the only system that leverages the broker’s buyer search data to create quantifiable profits from listing growth.

“Many LeadingRE members began seeing success using Buyside over the last few years, and based upon those results and the number of firms using the platform, the Leading RE Board of Directors decided to invest and purchase a group plan to make Buyside available to all members nationwide. This is one of the rare times when we have made such a significant commitment with a technology provider to deliver benefits to our members.” said LeadingRE President/CEO, Paul Boomsma. Today, Buyside is only available in the United States but the company is intending to extend internationally for Leading RE once domestic coverage areas are developed. Buyside is now launching the Leading RE program by seamlessly integrating into member agent and broker websites.

About Leading Real Estate Companies of the World®
Leading Real Estate Companies of the World® ( is a selective global community of the highest quality independent residential real estate companies, with over 565 companies and 135,000 sales associates in over 70 countries. Network members generate over 1.1 million transactions annually. LeadingRE exists to make its members better by connecting them to opportunities and people around the globe, supporting them with an international referral network, professional development programs, unique events and connections to people and opportunities worldwide.

About Buyside
Buyside is a data analytics and marketing company delivering more revenue opportunities to real estate brokers and their core services by collecting and analyzing real estate consumer behavior. Buyside is a pioneer in proprietary machine learning and Artificial Intelligence to better understand consumer intent and help real estate companies target the right person at the right time. For more information, visit or email [email protected]