Online searches are no longer limited to e-commerce customers. Local businesses increasingly rely on search engines and review sites to acquire new customers.
LEAGUE CITY, TX, November 11, 2019 /Neptune100/ — A research article by Veterinarians by CertaPet.
Every month, 600 thousand people search with “veterinarians near me” before they take their pets to a nearby veterinarian.
But why should the veterinarian practices care?
A survey sponsored by Zendesk reported that 86% to 90% of customers are influenced by online reviews, even when they are making offline purchases, such as going to a restaurant.
Another study by Womply Research found that consumers spend as much as 49% more on local businesses that reply to reviews and engage with their customers.
86% of consumers find reviews about local businesses through “near me” searches on popular search engines like Google. The number of searches containing the words “near me” has increased by more than 500% over the last 4 years, according to Google Trends.
The leading search term in this category is, unsurprisingly, “restaurants near me” with 6.7 million monthly searches. We are all guilty of this staggering number.
Back to veterinarians, an increasing number of local veterinarian practices are losing out on this new but growing marketing channel to acquire new customers.
Practice owners must be proactive in acquiring customers through “veterinarian near me” searches and retaining customers using reviews. Online review platforms such as Yelp and Veterinarians by CertaPet are major players in this industry.
Veterinarians by Certapet is a review platform for veterinarians where customers can see reviews from multiple sources, like Google My Business and Yelp in one location. Currently operating in the major cities in the US, Veterinarians by CertaPet help pet parents to find nearby practices with good reviews.
Veterinarian practices can sign up for free and use the platform to engage with their customers. For more information, please contact [email protected]
Veterinarians by CertaPet is a project by CertaPet, which is one of the most popular websites for pet parents in the U.S. Here a community of more than a million pet owners engage to learn and share their experiences.