The world’s leading health care apparel company, with a portfolio of iconic and emerging brands, has a new name and website,

CHATSWORTH, CA, January 29, 2020 /Neptune100/ — Strategic Partners, Inc. announced it is changing its name to Careismatic Brands, Inc. The new name was chosen to better reflect the company’s evolution from a medical apparel company to a multifaceted organization with a series of brands, products, and services in health care and related markets.

In a message to company partners and stakeholders about the change, CEO Mike Singer states, “The name Strategic Partners has served us well since our founding in 1995. But in 2020, our 25th year, the 200th anniversary of Florence Nightingale and the Year of the Nurse, we will be moving ahead with a new, bold, fresh corporate re-brand to help inspire and guide our company through the next quarter-century and beyond.”

“We want to strongly signal that we are a dynamic, innovative company that continuously strives to improve its brand portfolio. Additionally, we need the corporate brand flexibility to logically address the school uniform and corporate identity markets, and other new business streams as they emerge.”

Careismatic Brands is the world’s leading health care apparel company and a leader in the U.S. school uniform business. The company maintains a growing portfolio of iconic and emerging brands, which include medical apparel and footwear, school uniforms, adaptive apparel, corporate identity uniforms, medical devices and accessories, antimicrobial laundry additives, and skin care.

In addition to the new name and logo, the company has launched a new Careismatic Brands corporate website at, and is working on updating other company communications and assets to reflect the name change.

About Careismatic Brands, Inc.
Established in 1995 as Strategic Partners (SPI), Careismatic Brands is a global corporation with a growing portfolio of emerging and iconic brands across the health and wellness spectrum. The company is also involved in numerous outreach and philanthropic activities to benefit healthcare professionals and the communities they serve. These includes the DAISY Award for Nursing Excellence, Mercy Ships, the Nurses on Boards Coalition (NOBC), and Scrubs Magazine. Careismatic Brands’ corporate headquarters and design studio are in Chatsworth, California.