Buddy Squirrel Pivots Business to Concentrate Online Shipped-to-Door Business
MILWAUKEE, WI, May 08, 2020 /Neptune100/ — Like many small businesses forced to close during COVID-19 Safe at Home policy, Buddy Squirrel suffered financially by losing the opportunity to serve its consumers at retail locations. For years, the local Candy Shoppe served its traditional business in mall locations and popup stores throughout the Midwest. The company announced today that the Shoppes at Brookfield Square and Southridge Malls will not reopen.
During the last 8 weeks, the company learned that many of their loyal fans are excited to get their decadent treats delivered to their homes. Like sending a virtual chocolate kiss or hug, many consumers are shipping treats to friends and family they are missing. And many of its local patrons actually have grown and flown across the United States. The company is leveraging this opportunity to ramp up its ecommerce store and pivot its business to serve more online customers nationwide. “As the COVID-19 situation continues to unfold, we have watched the dramatic omnichannel shift of our own consumers more towards shopping online. As a result, we have adjusted our ecommerce business approach and support to adapt to these consumer behavior changes and are well positioned for success. We are excited to getting back to business as usual with the addition of this newly refined online support capability,” states Steve Winkler Sr. VP Sales & Marketing Buddy Squirrel.
Buddy Squirrel plans to reopen its Kitchen Store Shoppe located at its headquarters in St. Francis, Wisconsin just as soon as possible. The 100+ year old company offers specialty and traditional confections, popcorn and nuts. The Buddy Squirrel and Quality Candy confections can still also be found at local retail partners like Sendik’s, Sentry, Half Nuts and Layton Fruit Market. Earlier this year, Buddy Squirrel underwent a change in ownership. The company is now owned by Good Source Foods, LLC, makers of better-for-you snacks, great for active lifestyle, those with diabetes, or families just looking for healthier snack options…that still taste great. Learn more about Good Source Foods at goodsourcefoods.com.
About Buddy Squirrel:
Buddy Squirrel’s history began more than 100 years ago in Milwaukee, Wisconsin when Joseph Helminiak and his wife Lottie created a confectionery company which was given the name that echoes the consistent freshness and highest quality of ingredients. Today, Buddy Squirrel and Quality Candy brands produce premium quality nuts, popcorn and confections – handcrafted in small batches. The brands are owned by Good Source Foods, LLC. which just launched a better-for-you snack brand that packages grab-and-go snacks tagged “the right ingredients at the right time of day.”