For the expansion to the global market, promising Korean cosmetic companies are displaying their major lineups at 2021 K-chemicals Cyber Exhibition, which is held Mar. 22-26.
SINGAPORE, March 24, 2021 /Neptune100/ — Participating companies – Hedoes, Zishel Group, Wannabe Cosmetic, Alchemyth, Active Beauty, Ecocation, Cell Happy Co, EauClaire
Ogi Hyaluron 7 Powered Ampoule | Source: Hedoes
• Hedoes introduces Ogi, a cosmetic brand containing natural ingredients
Hedoes introduced the cosmetic brand Ogi containing natural ingredients.
Heathers is currently operating a special skin care brand Ogi in daily life, and is distributing through online stores, Lotte, and Shilla Duty Free Shop in Korea. It is also actively distributing through overseas channels such as Amazon in the US, Taobao in China, Rakuten in Japan, and Wildberries in Russia.
Ogi develops and provides a variety of cosmetics like simple and effective serums, creams, mask packs, and ampoules for modern-day people who have busy lives. Also, none of Ogi’s products have artificial colors, and us allergen-free fragrances used so that anyone can use it with confidence.
Ogi’s serum product contains 3,000 organic capsules and has been tested for low irritation using a patented, naturally derived preservative. Mask packs contain New Zealand’s UMF 15+ Manuka Honey, and provides texture softer than silk by using 100% eucalyptus Tencel sheets. The ampoule product contains seven types of hyaluronic acid, so users can feel the immediate moisturizing effect. Cream products help even out skin texture and reduce acne.
Hedoes is preparing to release Peptide 8 Ampoule containing pearl thread and eight kinds of peptide components in the future. The company staff from Hedoes said, “The goal is to promote products and meet new buyers through this exhibition. I hope this becomes an opportunity to stimulate the marketing in Korea as well.”
Zishel Group’s EstherAction | Source: Zishel Group
• Zishel Group introduces its own high-functional brand EstherAction
Zishel Group introduced its own high-functional brand EstherAction.
Zishel Group is a medical export company established in 2016 by medical staff and biomedical engineers. Based on solid technology and global talent pool, it is developing its own high-functional brand based on medical R&D and production technology from 2019 in addition to medical products. Basically, it aims for B2B transactions, but it is currently selling to general consumers in Korea and exporting to various countries such as Europe, Indonesia, and Russia.
Its brand EstherAction provides comprehensive “Esthetics” solutions and solid “Therapy” effect that can be proven, and moves reasonably and actively in response to consumer demand (Action). EstherAction was developed based on 30 years of research and procedure know-how in plastic surgery and dermatology by the world-renowned plastic surgeon and anti-aging researcher Kim Min-bae. Through collaboration with four professional research institutes, it is researching scientific skincare, and uses high-quality medical raw materials used for cell regeneration and scar treatments. Because it is produced based on high-quality medical device production standards unlike the regular cosmetics, it is safer and more hygienic than other products.
EstherAction will introduce a variety of products that utilize the PDRN ingredients of its flagship product, PDRN Ampoule in the future. It is also preparing to launch a light skin care product for daily care, and a high-nutrition, high-functionality product for special care.
The company staff said, “I would like to introduce EstherAction to more companies while participating in this exhibition. I want to create synergy as I talk to more buyers, and introduce our group by active expansion and marketing.”
ORJENA Ultra Hyaluronic Series | Source: Wannabe Cosmetic
• Wannabe Cosmetic introduces ORJENA, a cosmetic brand that uses natural ingredients
Wannabe Cosmetic (CEO Kim Bo-min) introduced ORJENA, a cosmetic brand that uses natural ingredients.
Wannabe Cosmetic has been in charge of supplying Korean cosmetics overseas for 11 years since 2009. Currently, there are overseas partners in 22 countries around the world, including the US, Russia, Kazakhstan, Hong Kong, Vietnam, Poland and Spain.
Wannabe Cosmetic owns ORJENA, a cosmetic brand that uses natural ingredients. Recently, it has launched a new skin care lineup that focuses on moisturizing and moisture from the inside of the skin. Other products use almost the same ingredients in skin care products, but ORJENA’s products feature customers to build their own skincare routine with ingredients that they choose. It uses patented natural ingredients such as Senna leaf extract from Italy and bell cabbage extract, and 11 types of ingredients such as high-concentration hydrolyzed collagen and Centella asiatica.
The company staff from Wannabe Cosmetic said, “From this month to the next six months, we are going to continue releasing new ORJENA products.” Also, he added, “We will continue to develop and provide good products with effective ingredients at low prices so that all customers can enjoy and use as always.”
Fermented Rice Husk masterbatch | Source: Alchemyth
• Alchemyth introduces oxidation biodegradation catalyst manufacturing technology that can decompose within a desired period
Alchemyth (CEO Choi Ha-young) announced that it will participate in 2021 K-chemicals Cyber Exhibition on Mar. 22-26 to introduce a technology for producing degradable oxidative biodegradation catalysts within a desired period.
Alchemyth is a company specializing in eco-friendly chemical materials. It is developing eco-friendly gas barrier films that combine natural materials such as oxidized biodegradable and compostable plastics, engineering plastics, cellulose, and starch using biomass and biodegradable plastics. Also, by developing a plasticizer for polyketone, a new material for engineering plastics, it contributes to the expansion of the application range of polyketones.
According to Alchemyth, oxidative biodegradable plastic is targeted at plastic product manufacturing companies in the Middle East and Southeast Asia, where it is difficult to use landfill and incinerate plastic waste. It also targets plastic packaging companies around the world.
The company’s oxidation biodegradation catalyst manufacturing technology is capable of producing and supplying decomposable products within a desired period. With the use of a trace amount of catalyst, the physical properties of the existing plastic can be maintained so that the existing manufacturing process and equipment can be used as it is. Biomass and biodegradable plastics can be composted as they are the products containing more than 20% biomass. It can be maintained at the similar properties of existing plastics.
The company staff from Alchemyth said, “We are developing to launch an eco-friendly gas barrier film suitable for packaging food and electronic products. Through this exhibition, we are pioneering a new market, and a gas barrier film business based on eco-friendly materials using Biomass. I want to use it to lay the groundwork for overseas expansion in the future.”
2021 K-chemical Cyber Exhibition supports non-face-to-face overseas marketing for Korean companies. The exhibition boasts the largest display of industrial chemical products (varnish, glue, surfactants, MDI, polybutene, polyol, catalyst, blowing agent, additive, pipe, plastic for daily use, additives, etc.) and cosmetics (sun block, serum, ampoule, skin toner, lotion, shampoo, mask pack, etc.) in Korea. This year, about 270 companies will be participating to provide their major products and services.
Especially in this exhibition, 3D technology-based exhibition hall and booth will be set up to showcase special contents made of chemical products for online marketing to overseas buyers.
Currently in Korea, major industries like electronics and automobiles centered on chemical industry are closely linked. In line with this, Korea Specialty Chemical Industry Association (KSCIA), the organizer of the event, is helping the Korean chemical companies to enter the overseas market by various support like export, research and analysis, technical standards, and HDR support as well as handling international agreements. This year’s goal is to achieve 330 million dollars in export in the chemical industry.