Inspired by George Floyd’s death, a female entrepreneur creates an app to build a supportive global community around black-owned and operated businesses.
CHICAGO, IL, March 22, 2021 /Neptune100/ — Black consumers have an estimated spending power of 1.2 trillion dollars; however, our spending habits tend to enrich other communities as the black community remains impoverished. A Kellogg School of Management study at Northwestern University found that between half a million and a million jobs could be created if black households spent only $1 of every $10 at black-owned stores and other enterprises.
The BOOM App is an online business directory exclusive for black-owned and operated businesses to thrive globally. It’s a place where people looking for black entrepreneurs can directly access products and services online and in-person at physical stores nationwide.
Sequena Luckett, a digital designer, and strategist by trade, developed her idea with her cousin and business partner James Hampton alongside Arron Pighee & Tonya L. Johnson after wanting to do more for their black community after learning of the horrific news of the death of George Floyd. Together, they have created a fantastic app that is a one-stop shopping experience for people who want to buy black. Since launching the app, they have made an email list of 3000+ businesses. They have been building partnerships that allow the Boom App to position businesses in front of millions of people worldwide.
“I had a hard time with George Floyd’s death because of the inequality that blacks have endured for years,” said Luckett on why she created this app. “I read a report that said 41 percent of Black-owned businesses have closed due to COVID-19 versus 17 percent of white-owned businesses. As a digital strategist, I couldn’t be aware of this information and do nothing. That’s why I created this app.”
Innovative features on The BOOM mobile app include:
Lead Generation. Members can easily capture user’s names and emails for their email marketing campaigns.
Appointment Scheduling. Members who operate using a scheduling business model can easily schedule client’s through our app, avoiding the possibility of losing a client due to not connecting with their audience.
Free Quarterly Advertising. Lifetime members will be automatically featured four times a year as part of their membership package.
Visually Pleasing User Experience. The user will have a pleasing experience while browsing for black-owned and operated businesses thanks to our image slider.
The app currently has three different pricing systems, which give Black-owned business owners with different revenues an opportunity to invest in the platform. Packages cost under $500 a year, making accessibility affordable for all types of businesses. The app is available for download on IOS and Android. To learn more about The BOOM App, visit https://theboomapp.com/.
About The BOOM App
The BOOM App is a one-stop shopping experience for individuals who want to buy black by providing accessibility to black-owned and operated businesses.