New Single Kicks Off Christmas Release For Label.
NEW YORK, NY, December 02, 2020 /Neptune100/ — Sha-La Music, Inc. announces the worldwide release of the new Test Of Time single by US Rocker DownTown Mystic on December 4 and at Radio on December 7 via the iPluggers online digital platform. The single will be digitally distributed worldwide by The Orchard/Sony Music and is being released 2 weeks in advance of the Welcome To Sha-La Land compilation album, which will be released on December 18 in time for Christmas.
Test Of Time is the lead track on the Welcome To Sha-La Land album, featuring songs by DownTown Mystic, Bruce Engler, The Discontent and New Age guru Monte Farber. It’s a roots-rocking track with a positive message about love that endures and is especially poignant in this time of the Covid-19 pandemic. DownTown Mystic songwriter/producer Robert Allen comments, “This pandemic has been a shock to all of our collective systems and our personal emotions are something that doesn’t get a good deal of attention. Test of Time is for all the people who did not get a chance to share a final goodbye with their loved ones.”
The Test Of Time single features Bruce Engler, a long-time DownTown Mystic collaborator who recently released his 3rd solo record, The Landing. His slide guitar playing is a highlight on Test Of Time and Sha-La Music plans to release Bruce’s next album One More Chance featuring DownTown Mystic in 2021. Also playing on the track is Trixter/Ra bass player PJ Farley who’s just released his 2nd solo album, Accent The Change. Playing drums for the final time on a DownTown Mystic track is the late great Tommy Mastro of The Discontent.
2020 has been a busy year for DownTown Mystic, starting with the critically acclaimed Better Day album in January and ending with the DownTown Mystic: Used Records History 1979-1985 album in November. That album was released to Radio exclusively on AirPlay Direct and has been at #2 on the APD Rock/AAA Albums Chart for 2 months. Sha-La plans to release the DownTown Mystic On E Street Deluxe album featuring RnR Hall of Famers Max Weinberg and Garry Tallent of The E Street Band next month on January 22, 2021.
“A ray of positivity and glee that shines past the expert guitar work.” Modern Neon Media
“Robert Allen has an amazing touch and this record sounds just as sharp as any other of his studio records.” JamSphere Magazine
DownTown Mystic YouTube Channel: https://www.youtube.com/DowntownMystic1
DownTown Blog: https://downtownmystic.net/blog/
Formed in 1987, Sha-La Music, Inc. is an independent Publishing & Production company that includes a Record Label with worldwide digital distribution. Sha-La has scored sync success with top Music Licensing companies in New York, Los Angeles, Nashville and Chicago such as Jingle Punks ole, Chop Shop Music, Music of The Sea, Bunim/Murray, Music Dealers and PlayNetwork.