When it comes to dating apps, Tinder is undoubtedly the most popular. Its popularity and usage is high, but why is this? What makes Tinder so addictive? Its fast pace and simple cognitive shortcuts make it very attractive to men and women who are looking for short-term hookups. But is the app right for long-term relationships? Men and women might use it for different purposes. Read on to learn why men and women use Tinder for hookups.
It’s based on mutual interests
In an interview with Wired magazine, CEO of Tinder Sean Rad boasted that his own “desirability” score is on the high end. He said that the score is not solely based on profile pictures. Instead, it’s based on information about the user generated prior to any interaction. Users can swipe up or down once every 12 hours, based on mutual interests. The algorithm essentially calculates how “desirable” the profile of a match is.
The survey analyzed data about individual/relational demographics such as age, gender, ethnicity, and sexual orientation. It also asked questions about mobile and online dating perceptions. It also asked about Tinder usage, preferences, and selection strategies. Furthermore, the survey included questions regarding whether Tinder is a good platform for dating or for hookups in NYC. Tinder is the only dating application that allows individuals to pursue multiple interests at the same time.
It’s marketed to men
For some people, using a dating app such as Tinder is like an obsession. The reason behind this obsession lies in the fact that men find it more appealing than women. However, there are some ways that Tinder can be used to boost the male user base. One way is by creating profiles for popular television shows. The popular TV show Suits is marketed to younger people by setting up profiles for the characters. Users who swiped right on the profiles of these characters would gain access to exclusive content.
In other words, it can be argued that women have an easier time navigating the dating app than men. This is based on supply and demand – 70% of active users in the US are male. This would seem to indicate that male users have a hard time navigating the dating app. The problem, of course, is that women are more likely to be successful than men. However, the issue doesn’t just lie with the app.
It’s addictive
One of the main questions that come to mind when we talk about Tinder is whether or not it’s addictive. The app costs money and requires subscription to certain features. Instead of letting users swipe for free, it’s a dating app that encourages users to imagine the man behind the curtain. Tinder users are encouraged to connect with their feelings rather than just swipe to find someone they think would be great for them. But if Tinder really is addictive, why is it so difficult to stop using it?
The answer lies in the psychology of human addiction. Tinder’s reward system is very similar to that of an addict’s brain, where the anticipation of a drug releases more dopamine than the actual drug does. So it stands to reason that the swiping interface is designed to elicit addiction-like sensations. Ultimately, Tinder has all the makings of becoming an addiction. Those who use it to meet new people are at a higher risk for addiction than those who don’t.
Boosted ego
Although many people use Tinder to date and find a romantic partner, the app can be a powerful ego booster. By swiping, you can make your profile stand out amongst millions of other profiles – even if you don’t actually meet anyone. And if you swipe for ego, you won’t necessarily need to meet anyone to get the benefits of dating.
Tinder popularity, in the end, is because there are a lot of people on this app seeking love. It’s that simple. If no one wanted that, it wouldn’t be around today.
