The official Ford Licensee and one of the leading manufacturers and fragrance distributors on the global market – Palm Beach Beaute Inc. announces the launch of the new Men’s Ford Mustang Fragrance.
DELRAY BEACH, FL, September 10, 2019 /Neptune100/ — The new cologne is a vehicle of dreams and aspirations – it conveys bold, unique and fearless emotions, with an authentic design connection to iconic Ford Mustang car.
The fragrance packaging incorporates signature design cues in regard to shape, color, texture and motion. The glossy, red saturation of the bottle glass hearkens to the Mustang’s most popular color. The overall silhouette of the bottle emulates the curves and symmetry of the front grill. As with the grill, the cap features the honeycomb execution which is associated with power and performance, at the same time is the exterior facing for the engine, and in the case of the package design, is the facing for the pump and actuator…the engine of the bottle. Tactile elements, further enhance the package, resulting in a presentation that is modern, sleek, masculine, approachable and recognizably Mustang.
Executed in a combination of clear acetate and black paper board, this unique carton presents the bottle as the main focal point. as a car is presented in the showroom… creating emotional connection by attracting the consumer and allowing the appreciation of it’s design.
Top: Grapefruit, Tarragon, Lemon Zest. Middle: Mint, Galbanum, Lavender
Bottom: Sandalwood, Patchouli, Musks
Size: The Fragrance is available in 100ml EDT size, and retails at $25. Available online at: https://palmbeachbeaute.com/product/mustang-3-4oz-edt-spray/
The Ford Mustang Fragrances has entered the ever-evolving market with the social media angle, and is gaining traction connecting directly with the consumers around the world on instagram @fordmustangFragrances #fordmustangfragrances reaching the core audiences and having the ability to tell its compelling story to the Ford Mustang Fans, Lifestyle and fashion community on a day basis.
Palm Beach Beauté brands are sold in over thirty countries. We have been a leader in the fragrance industry since acquiring the classic men’s fragrance brand kanøn for men in 2008. The following year we obtained the exclusive worldwide license rights for perfume by the renowned Ellen Tracy fashion house. We continue to add select brands to our exciting portfolio including noteworthy brands such as Aubusson, Anne Klein, Penthouse, Mustang and Caesar.
Our corporate headquarters are located in sunny Delray Beach, Florida (USA) where you’ll find our executive, sales, marketing, administrative and operations teams. Our primary warehouse facility is located in northern New Jersey, where your product orders are shipped seamlessly to you.
One of the strengths of Palm Beach Beauté is our experienced team. Our staff includes veteran beauty industry professionals whose skills and expertise set our company apart and provide the unique insight and knowledge that drives our success and creates a seamless experience for our savvy clients and customers.